After 20 years in Human Resources and building a 7-figure business, GFC Founder, Jada Willis saw first-hand the lack of support and relevant resources that professional women at all levels were experiencing. She has always had a natural ability to solve problems and matchmake like-minded people.

Jada was reminded of the power of relationships in 2021 when she was going through her own divorce. She picked four of her female friends that didn’t know each other, put them into a group text and called them the, “Crisis Crew.” From that day on, this group of women rallied around each other in challenging times, celebrated each other’s win’s, prayed for each other, gave advice, drank too much wine, traveled, and even supported each other’s careers.

Even on the bad days, Jada’s love for encouraging, supporting, and uplifting people shines through.

Recognizing the universal need for a professional “Crisis Crew” and a nurturing space where women are able to learn new business and leadership skills in a low-pressure environment. This group would help women find authentic relationships throughout life’s various seasons, she envisioned the Grow Forward Community.

• Guides women through professional pivot points and defining moments.
• Empowers every woman to aspire for better, acknowledging that better is possible. 
• Provides opportunities for learning and growth without imposing expectations or judgment.
• Ensures that each woman feels seen, heard, and valued.

GFC stands out as a unique sanctuary where professional women can set aside their capes, fostering a sense of belonging and ensuring they never face their battles alone again.